Lead Generation
How an ABM Strategy Drove 10,000 Leads and $3.65M in Closed-Won Revenue in 90 Days
Account-based demand generation that connected marketing activity directly to pipeline and revenue.
- Discipline
- Lead Generation
- Measured over
- 90 days
- Type
- Illustrative example
- Closed-won revenue
- $3.65M
- Deals closed
- 2x
01 / The challenge
What the business was up against.
Marketing activity was not translating into closed revenue, and attribution between campaigns and deals was unclear.
02 / Objectives
- 01Connect marketing activity to closed-won revenue.
- 02Improve deal velocity and close rate.
- 03Give leadership a clear view of pipeline contribution.
03 / Approach
Strategy, and the work behind it.
Aligned targeting, scoring, and reporting with the sales process.
Built nurturing for long, considered buying cycles.
Introduced revenue attribution across channels.
Actions implemented
- Rebuilt lead capture and scoring models.
- Launched account-based and outbound programmes.
- Implemented lifecycle nurturing and retargeting.
- Built pipeline reporting the sales team trusted.
04 / Outcomes
What changed.
- 01Generated $3.65M in closed-won revenue.
- 02Doubled closed-won deals.
- 03Improved pipeline visibility and forecasting accuracy.
This case study is an illustrative example. Verified client work is published only with written permission and confirmed metrics.
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