Paid Media
How Paid Media Doubled ROAS While Scaling Monthly Ad Spend from 75K to 500K
Scaling budget without scaling waste: a systematic approach to paid growth efficiency.
- Discipline
- Paid Media
- Measured over
- Monthly, on a scaled ad budget
- Type
- Illustrative example
- Increase in monthly paid signups
- 660%
- Decrease in cost per signup
- 79.7%
01 / The challenge
What the business was up against.
Signups had plateaued despite steady spend, and the funnel leaked between click and conversion.
02 / Objectives
- 01Grow qualified signups month over month.
- 02Reduce cost per signup to a sustainable level.
- 03Improve the click-to-signup conversion rate.
03 / Approach
Strategy, and the work behind it.
Repositioned the offer around the outcome customers actually wanted.
Aligned landing page message to ad intent.
Introduced a nurture sequence for non-converting visitors.
Actions implemented
- Rewrote ad copy and creative against customer research.
- Rebuilt the primary landing page with a single call to action.
- Added retargeting and email capture.
- Optimised forms for friction and clarity.
04 / Outcomes
What changed.
- 01Monthly signups increased by 660%.
- 02Cost per signup fell by 79.7%.
- 03Click-to-signup conversion rate improved markedly.
This case study is an illustrative example. Verified client work is published only with written permission and confirmed metrics.
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