Service
Paid Social Advertising
Paid social campaigns built around qualified demand, not boosted posts.
We plan, build and manage paid social campaigns on the platforms where a business can reach its actual buyers: Meta, TikTok, LinkedIn, Pinterest and YouTube. That covers campaign structure, audience design, creative direction, tracking and ongoing optimisation against lead quality and acquisition cost. Ad spend is billed directly by the platforms, so the management fee and the media budget stay separate and visible.
- Service
- Paid Social Advertising
- Coverage
- Nationwide, U.S. & Puerto Rico
- Engagement
- Strategy, execution and measurement in one system
- Metro markets
- 15 locations
What this includes
Paid Social Advertising
Paid social campaigns built around qualified demand, not boosted posts.
We plan, build and manage paid social campaigns on the platforms where a business can reach its actual buyers: Meta, TikTok, LinkedIn, Pinterest and YouTube. That covers campaign structure, audience design, creative direction, tracking and ongoing optimisation against lead quality and acquisition cost. Ad spend is billed directly by the platforms, so the management fee and the media budget stay separate and visible.
- Campaign and account structure
- Audience and targeting plan
- Creative direction and testing
- Conversion tracking review
- Budget management and optimisation
- Performance reporting
Why this matters
The problems this solves
These are the situations that bring businesses to paid social. If more than one sounds familiar, the gap is usually structural rather than tactical.
- Boosted posts that reach people but never produce enquiries
- Campaigns judged on impressions and clicks rather than qualified leads
- Audiences that overlap, exhaust or exclude the people worth reaching
- Creative that has not been tested against a clear promise
- No reliable view of cost per lead, cost per sale or contribution
Who it is for
Who should consider this
Paid Social fits best in these situations. If yours is adjacent, tell us and we will say honestly whether it is the right fit.
- Businesses with a proven offer that need predictable reach
- Local service companies competing inside a defined service area
- E-commerce brands that need to find new customers profitably
- B2B teams using LinkedIn or other platforms to reach decision-makers
What you get when we run it
Every engagement follows the same four stages, adjusted to the business, the market and the data available.
A campaign structure mapped to the buying journey
Audiences built around the people worth reaching
Creative tested against a clear promise and offer
Reporting on cost per lead, cost per sale and contribution
Discover
Understand the business, market, audience, and bottlenecks.
Design
Strategy, channels, pathways, and KPIs.
Deploy
Campaigns, experiences, tracking, and automation.
Optimize
Improve on lead quality, cost, and revenue.
Where we offer this
Paid Social across the United States
Delivered from our Seattle headquarters to clients nationwide. Choose a location for local detail.
Industries we apply this to
Common questions
Paid Social, answered
- Which platforms do you advertise on?
- Meta, TikTok, LinkedIn, Pinterest and YouTube. The right mix depends on the audience, the offer and the buying process; we recommend a starting set rather than spreading budget across every platform at once.
- Is ad spend included in the management fee?
- No. Advertising budget is billed directly by the platforms and is never included in the management fee. The proposal states the management fee, the recommended media budget and how the two are reported separately.
- How is the management fee calculated?
- The fee model is set out in the proposal. Depending on the engagement it may be a flat monthly fee, a percentage of ad spend with a minimum, or a combination. The exact figures for your engagement are agreed in writing before campaigns launch.
- How quickly will campaigns produce leads?
- There is no honest fixed answer. Early data usually shows whether the audience, offer and tracking are working, but the time to a stable cost per lead depends on the offer, the market, the budget and the sales follow-up. We report what the data shows rather than promising a timeline.
- Can you work with our existing creative?
- Yes. We can build from existing assets, direct new creative production, or work with your internal team. Large production budgets are quoted separately and are not part of the management fee.
- Do you guarantee a cost per lead?
- No. We do not guarantee lead volume or cost per lead before seeing the offer, the market and the tracking. We set targets together once there is enough real data to make them meaningful.
Paid Social Advertising
Ready to improve paid social advertising?
Tell us about the business, the market and where growth has stalled.
Pricing by market
Paid Social, priced for your market.
Monthly management fees vary by market tier. Select a market to see the package prices; the full table below lists every tier. Advertising spend is billed separately by the platforms and is never included in these fees.
Prices shown are monthly management fees for Seattle (Tier 1). Advertising spend is separate.
Starter
2 platformsCustom quote
A consistent organic presence on the platforms that matter most to the business.
- 8 posts per month
- Static posts · Short captions · Stories · Monthly content calendar
- Business-hours monitoring and response
- Reporting: Monthly
Growth
3 platformsCustom quote
More platforms, more formats and a managed community presence.
- 16 posts per month
- Static posts · Carousels · Short-form video · Stories · Monthly content calendar
- Weekday monitoring, response and escalation
- Reporting: Monthly with a mid-month check-in
Scale
4 platformsCustom quote
A full social programme with video, active community management and deeper reporting.
- 24 posts per month
- Static posts · Carousels · Short-form video · Stories · Campaign creative · Monthly content calendar
- Daily monitoring, response and escalation
- Reporting: Monthly with a fortnightly performance review
All markets at a glance
The same packages, shown across all three market tiers. Prices are monthly management fees in USD, before advertising spend.
| Package | Tier 1×1 market multiplier | Tier 2×0.85 market multiplier | Tier 3×0.7 market multiplier |
|---|---|---|---|
| Starter2 platforms · 8 posts per month | Custom quote | Custom quote | Custom quote |
| Growth3 platforms · 16 posts per month | Custom quote | Custom quote | Custom quote |
| Scale4 platforms · 24 posts per month | Custom quote | Custom quote | Custom quote |
What the fee covers
Content planning, agreed creative production, publishing, the community management level in the package, and reporting. Platform advertising budget, large production shoots and creator fees are not included.
Terms
The minimum term, notice period and cancellation terms for your engagement are confirmed in writing in the proposal before work begins.
Request a proposal