Service
Social Media Strategy & Audit
A one-time audit and plan before committing to ongoing social media work.
A social media strategy engagement starts with evidence: an audit of current profiles, content and performance, a review of the audience and the competitive set, and a clear view of what the channel is expected to contribute commercially. The output is a practical plan covering positioning, platform priorities, content pillars, cadence, production needs, measurement and the internal approvals required to run it.
- Service
- Social Media Strategy & Audit
- Coverage
- Nationwide, U.S. & Puerto Rico
- Engagement
- Strategy, execution and measurement in one system
- Metro markets
- 15 locations
What this includes
Social Media Strategy & Audit
A one-time audit and plan before committing to ongoing social media work.
A social media strategy engagement starts with evidence: an audit of current profiles, content and performance, a review of the audience and the competitive set, and a clear view of what the channel is expected to contribute commercially. The output is a practical plan covering positioning, platform priorities, content pillars, cadence, production needs, measurement and the internal approvals required to run it.
- Profile and content audit
- Audience and competitor review
- Positioning and content pillars
- Platform and cadence plan
- Measurement framework
- Prioritised roadmap
Why this matters
The problems this solves
These are the situations that bring businesses to social media strategy. If more than one sounds familiar, the gap is usually structural rather than tactical.
- Social activity that exists without a stated commercial purpose
- Too many platforms and too little consistency on any of them
- Content that does not reflect how the business actually sells
- No agreement on what success looks like or how it will be measured
- A planned relaunch with no clear operating model behind it
Who it is for
Who should consider this
Social Media Strategy fits best in these situations. If yours is adjacent, tell us and we will say honestly whether it is the right fit.
- Businesses starting social media work for the first time
- Teams whose current activity has grown without a plan
- Companies preparing to hire in-house or appoint an agency
- Leadership teams that need a defensible budget and scope
What you get when we run it
Every engagement follows the same four stages, adjusted to the business, the market and the data available.
A clear view of what the current activity is producing
An agreed audience and positioning for social
A prioritised platform and content plan
A measurement framework the team can maintain
Discover
Understand the business, market, audience, and bottlenecks.
Design
Strategy, channels, pathways, and KPIs.
Deploy
Campaigns, experiences, tracking, and automation.
Optimize
Improve on lead quality, cost, and revenue.
Where we offer this
Social Media Strategy across the United States
Delivered from our Seattle headquarters to clients nationwide. Choose a location for local detail.
Industries we apply this to
Other services
All locations
Next step
Common questions
Social Media Strategy, answered
- What does the audit cover?
- The profiles, content and activity that already exist, the audience the business is trying to reach, the competitive set and the measurement in place. We review what is published, how it performs and whether it supports the commercial goal.
- Is this a one-time project?
- Yes. The strategy and audit is a defined one-time engagement. It can stand alone, or lead into social media management or paid social if the plan calls for ongoing execution.
- How long does the engagement take?
- The timeline is agreed in the proposal and depends on the number of profiles, the access provided and the number of stakeholders involved. We set the schedule before work begins rather than leaving it open.
- Do you implement the plan as part of the strategy?
- No. Implementation is a separate scope. The strategy defines what should happen, in what order and how it will be measured; management, production and paid media are quoted separately if you want us to run them.
- Will you tell us to leave platforms we already use?
- If the evidence supports it, yes. The plan prioritises the platforms where the audience and the offer fit. We explain the reasoning so the decision is yours rather than a matter of preference.
- What do we receive at the end?
- A written strategy with the audit findings, recommended positioning, content pillars, platform and cadence plan, measurement framework and a prioritised roadmap. The exact deliverables are listed in the proposal.
Social Media Strategy
Ready to improve social media strategy?
Tell us about the business, the market and where growth has stalled.
Pricing by market
Social Media Strategy, priced for your market.
Monthly management fees vary by market tier. Select a market to see the package prices; the full table below lists every tier. Advertising spend is billed separately by the platforms and is never included in these fees.
Prices shown are monthly management fees for Seattle (Tier 1). Advertising spend is separate.
Starter
2 platformsCustom quote
A consistent organic presence on the platforms that matter most to the business.
- 8 posts per month
- Static posts · Short captions · Stories · Monthly content calendar
- Business-hours monitoring and response
- Reporting: Monthly
Growth
3 platformsCustom quote
More platforms, more formats and a managed community presence.
- 16 posts per month
- Static posts · Carousels · Short-form video · Stories · Monthly content calendar
- Weekday monitoring, response and escalation
- Reporting: Monthly with a mid-month check-in
Scale
4 platformsCustom quote
A full social programme with video, active community management and deeper reporting.
- 24 posts per month
- Static posts · Carousels · Short-form video · Stories · Campaign creative · Monthly content calendar
- Daily monitoring, response and escalation
- Reporting: Monthly with a fortnightly performance review
All markets at a glance
The same packages, shown across all three market tiers. Prices are monthly management fees in USD, before advertising spend.
| Package | Tier 1×1 market multiplier | Tier 2×0.85 market multiplier | Tier 3×0.7 market multiplier |
|---|---|---|---|
| Starter2 platforms · 8 posts per month | Custom quote | Custom quote | Custom quote |
| Growth3 platforms · 16 posts per month | Custom quote | Custom quote | Custom quote |
| Scale4 platforms · 24 posts per month | Custom quote | Custom quote | Custom quote |
What the fee covers
Content planning, agreed creative production, publishing, the community management level in the package, and reporting. Platform advertising budget, large production shoots and creator fees are not included.
Terms
The minimum term, notice period and cancellation terms for your engagement are confirmed in writing in the proposal before work begins.
Request a proposal