Industries / Electrical
Customer acquisition for electrical contractors.
Electrical work spans urgent repairs, planned upgrades and long commercial projects. Each one needs a different acquisition path.
An electrical contractor may be quoting a panel upgrade, installing EV chargers, wiring a renovation or responding to a fault. The buying process changes with the job. A homeowner replacing a consumer unit wants reassurance and a clear price; a facilities manager or builder wants documentation, capacity and a team that can work to a programme.
Treating all of that as one campaign flattens the message and wastes budget. We separate the service lines, build a credible page for each, and connect search, paid media and follow-up so the business can see which type of work is being generated and whether it is worth having.
What gets in the way
- 01One generic electrical page trying to speak to homeowners, builders and facilities managers
- 02Specialty work such as EV charging or panel upgrades buried inside a general services list
- 03Quote requests that arrive without the detail needed to price the job
- 04Commercial enquiries that sit in an inbox with no defined follow-up
- 05No view of which services produce profitable work rather than small one-off jobs
The approach
One system, built around electrical.
The same four-stage discipline we apply across the agency, with the detail changed for this sector's buying process.
Segment the service lines
Residential repair, residential upgrade, commercial project and specialty installation each get their own message and conversion path. Budget follows the work the business wants more of.
Publish the proof that matters
Licensing, insurance, certifications, safety practice and relevant project experience are placed next to the enquiry, not hidden in a footer. For commercial buyers, documentation and process are part of the offer.
Qualify before the quote
Short forms can still ask the few questions that make a quote possible. We design the enquiry so the office receives enough detail without turning the form into a barrier.
Measure by job type
Reporting separates residential from commercial and repair from installation, so the business can judge cost per enquiry and cost per won job in each line.
Services that apply
The components we usually use.
Not every engagement uses every component. The mix is chosen from the business model, the available data, the budget and the commercial goal.
Social media in this sector. Electrical social content can show completed work, explain safety topics and introduce the team, but it should stay practical. For commercial buyers, project updates and clear capability statements do more than decorative posts. A managed presence keeps the company visible between searches and gives referrals somewhere to look. See social media management, paid social or a strategy and audit.
What we measure
Success is a business number.
- Qualified enquiries by service line
- Cost per qualified enquiry and per won job
- Quote turnaround and follow-up completion
- Residential versus commercial contribution
Where we are based
We are headquartered in Seattle and work with electrical contractors across the United States and Puerto Rico. Campaign geography and service pages are built around where you are licensed and where you actually want to work.
Common questions
Electrical, answered.
- Can you market both residential and commercial electrical work?
- Yes, but they are planned separately. The audiences, buying cycles, proof and follow-up differ, so the pages, campaigns and reporting are segmented.
- Do you build pages for specialty services like EV chargers?
- Yes. Specialty services usually deserve their own page because the search intent and the questions are specific. We build those pages from the actual work and the qualifications behind it.
- Can you help with quote requests?
- We can improve the form, the routing and the tracking around quote requests. We do not replace your estimating process, but we make sure enquiries arrive with the detail needed to respond.
- Do you guarantee more commercial projects?
- No. We do not guarantee lead volume or project value. We build the channels, measurement and follow-up, then report what the data shows.
- Is social media worth it for an electrical contractor?
- It can be, especially for residential work and employer branding. It is most useful when it is consistent and tied to real services rather than posted occasionally.
- How do we start?
- With a conversation about your service lines, licensed areas, capacity and the work you want more of. If there is a fit, we propose a scope and sequence in writing.
Next step
Tell us about your electrical business.
We will tell you honestly whether our system fits, and what a sensible starting point looks like.